Beyoncé wears Tiffany yellow diamond donned
Tiffany & Co. is upping the ante by bringing together one of the world’s most famous and powerful couples, The Carters, for its new campaign. And yet, Beyoncé and Jay-Z could be upstaged by a piece of art, a never-before-seen painting by Jean-Michel Basquiat, which is the backdrop for this campaign that celebrates modern love.
“About Love” is the campaign of “firsts.” The first time Beyoncé and Jay-Z pose together for a luxury brand, the first time Jean-Michel Basquiat’s 1982 painting “Equals Pi” is revealed to the public, and the first time the Tiffany Diamond, an exceptional cushion-cut 82-facet, 128.54-carat yellow diamond is worn for an advertising campaign. Actress Audrey Hepburn was one of the very few people to wear it for the promotion of the film “Breakfast at Tiffany’s.”